Great discussion Giles. But check out Veblen regarding the dialectic between culture and technology. Technology usually drags us along kicking and screaming. Corporate cultures are mostly PR, no matter how many sociologists they have on staff. As for tech culture, note: https://medium.com/@daneke/a-economy-built-on-sand-silicon-valley-is-a-mixed-blessing-at-best-9b4e0ab71fdf. And, what do we do when AGI/FOOM turns out to be a doom's day cult, and our AI toilet is smarter than us? Note: https://medium.com/@daneke/it-is-a-thing-thing-openai-artificial-general-intelligence-and-the-emergence-of-alien-life-on-432877b548c3